New logo and messaging aim to increase awareness for the American Baptist
retirement benefits pioneer

VALLEY FORGE, PA (ABNS 3/15/18)—MMBB Financial Services (MMBB) unveiled a refreshed brand identity at their offices in New York City yesterday. One of the oldest financial services ministries in the United States, MMBB provides a wide range of financial wellness services including retirement benefits, compensation advocacy, financial planning and extensive educational resources for churches and faith-based organizations.

The goal of the rebranding is to foster stronger awareness and interest in the organization and its mission—to help those who dedicate their lives to serving God feel confident and in charge of their finances. Since its charter in 1913, the organization has grown and today manages nearly $3B in assets for more than 18,000 members across the United States and Puerto Rico.

MMBB Chief Executive Officer Louis Barbarin, CPA, said “Our new look more accurately reflects our organization’s goal to be the premier Christian financial services ministry for the free church community.” He added, “This is also an opportunity to remind our members of the wide array of services we offer that make it easier for them to concentrate on their ministries. Our continued commitment is to serve them with excellence by providing a partnership they can depend on.”

“Today’s clergy are faced with a unique set of difficulties amidst a changing religious landscape. We want them to know we are experts at understanding their particular challenges and are here to help,” says Matt Hoffman, Chief Client Services Officer.

A fresh public image

The new visual identity includes a new logo, messaging, color scheme and a rebranded website at mmbb.org. The solid block lettering of the logo reflects the confidence that members and employers have come to count on. The embedded cross highlights the organization’s dual nature of financial services and ministry, with Christian faith at its core.

MMBB’s website, www.mmbb.org, and telephone, 1-800-986-6222, remain the same.

Experts where it matters: addressing clergy’s unique financial needs

Founded as a nonprofit in 1911 (and chartered in 1913) as The Ministers and Missionaries Benefit Board, MMBB has grown to become an important provider of retirement planning and other benefits to clergy and church administrators, primarily in the American Baptist and free church communities. While its original focus was to administer pensions to retired ministers, today MMBB works closely with American Baptist Churches USA (ABCUSA) and a variety of denominational partners across the United States and Puerto Rico to provide comprehensive retirement and financial planning throughout all phases of life.

MMBB Financial Services is located at The Interchurch Center at 475 Riverside Drive, New York, N.Y. 10115-0049, telephone 1-800-986-6222. For more information, visit the website at www.mmbb.org.

American Baptist Churches USA is one of the most diverse Christian denominations today, with approximately 5,000 congregations comprised of 1.3 million members, across the United States and Puerto Rico, all engaged in God’s mission around the world.